Never Diet Again.
Never Diet Again.
Coaching men who grew up overweight to build habits and a mindset that last for life, without:
Coaching men who grew up overweight to build habits and a mindset that last for life, without:
Coaching men who grew up overweight to build habits and a mindset that last for life, without:
❌
❌
Extreme diets
Extreme diets
❌
❌
Punishing workouts
Punishing workouts
❌
❌
Shame for where you are
Shame for where you are
Never Diet Again.
Trusted by Professionals at:
Trusted by Professionals at:
Trusted by Professionals at:
Put obesity behind you, so you can live a bigger life.
Put obesity behind you, so you can live a bigger life.
Put obesity behind you, so you can live a bigger life.
Darryl, 36, Lawyer
⬇️ 38.8 lbs in 6 months
Darryl, 36, Lawyer
⬇️ 38.8 lbs in 6 months
"Other programs worked for a bit, then the restrictions wore me down and the weight crept back. Here, I don't feel like I'm missing out. It's actually exciting to keep going."
"Other programs worked for a bit, then the restrictions wore me down and the weight crept back. Here, I don't feel like I'm missing out. It's actually exciting to keep going."
Josh, 39, Product Manager
⬇️ 15 lbs in 3 months
Josh, 39, Product Manager
⬇️ 15 lbs in 3 months
"I used to think I needed to be hungry to lose weight until Amit showed me I can enjoy the foods I love without binging. Now my kids see me prioritizing my health, and join me."
"I used to think I needed to be hungry to lose weight until Amit showed me I can enjoy the foods I love without binging. Now my kids see me prioritizing my health, and join me."
Darryl, 36, Lawyer
⬇️ 38.8 lbs in 6 months
"Other programs worked for a bit, then the restrictions wore me down and the weight crept back. Here, I don't feel like I'm missing out. It's actually exciting to keep going."
Josh, 39, Product Manager
⬇️ 15 lbs in 3 months
"I used to think I needed to be hungry to lose weight until Amit showed me I can enjoy the foods I love without binging. Now my kids see me prioritizing my health, and join me."
This work isn't about losing weight. It's about taking your life back.
Being overweight your whole life taught you to make yourself smaller—not just physically, but in every way that matters.
That ends here.
This is the work of closing the gap between knowing and doing.
This work isn't about losing weight. It's about taking your life back.
Being overweight your whole life taught you to make yourself smaller—not just physically, but in every way that matters.
That ends here.
This is the work of closing the gap between knowing and doing.
I get it, because I lived in that gap for most of my life:
I get it, because I lived in that gap for most of my life:
I get it, because I lived in that gap for most of my life:
For 26 years, I struggled with my weight—
trapped in hopeless cycles of losing only to regain.
For 26 years, I struggled with my weight—
trapped in hopeless cycles of losing only to regain.
In the last 8 years,
I've lost & kept off
100 lbs
In the last 8 years,
I've lost & kept off
100 lbs
300 lbs in 2017
My name is Amit, and I grew up obese. At my heaviest I weighed 300 lbs.
On paper I looked like a success: I did well in school and had a promising career, but after years of failing to lose the weight, I had given up on my health. I prioritized work over everything, was addicted to junk food, and barely exercised.
I felt tired all the time and couldn't even climb 6 steps without losing my breath. I was so ashamed of what I looked like, I couldn't even look at myself in the mirror.
I tried every diet, workout plan, and even went to a fat camp in India—nothing stuck. I'd lose 40 lbs, but then life would happen, I'd quit, and regain the weight all over again. Change felt impossible.
The real problem was how I treated myself. I thought being hard on myself would motivate me, but it was really destroying me.
Everything changed when I stopped treating health like a punishment, and started living in a way that gave me energy, self-belief, and pride.
More than the weight loss, the biggest gift was learning to overcome overwhelming problems in every part of my life.
Thats the power of this work.
200 lbs ever since
My name is Amit, and I grew up obese. At my heaviest I weighed 300 lbs.
On paper I looked like a success: I did well in school and had a promising career, but after years of failing to lose the weight, I had given up on my health. I prioritized work over everything, was addicted to junk food, and barely exercised.
I felt tired all the time and couldn't even climb 6 steps without losing my breath. I was so ashamed of what I looked like, I couldn't even look at myself in the mirror.
I tried every diet, workout plan, and even went to a fat camp in India—nothing stuck. I'd lose 40 lbs, but then life would happen, I'd quit, and regain the weight all over again. Change felt impossible.
The real problem was how I treated myself. I thought being hard on myself would motivate me, but it was really destroying me.
Everything changed when I stopped treating health like a punishment, and started living in a way that gave me energy, self-belief, and pride.
More than the weight loss, the biggest gift was learning to overcome overwhelming problems in every part of my life.
Thats the power of this work.
Because You Are NOT The Problem
Because You Are NOT The Problem
80% of people who lose weight on a diet regain it in less than 5 years…
80% of people who lose weight on a diet regain it in less than 5 years…
It's the diets and programs you invested your hope in. They were never designed to work, because:
It's the diets and programs you invested your hope in. They were never designed to work, because:
Cutting out the foods you love or leaving you feeling hungry all the time
Cutting out the foods you love / leaving you feeling hungry
Forcing you into exercise routines you're not ready for
Forcing you into exercise routines you're not ready for
Focusing on restriction & punishment instead of addressing the mindset keeping you stuck
Focusing on restriction & punishment instead of addressing the mindset keeping you stuck
…makes you believe being healthy is a punishment.
…makes you believe being healthy is a punishment.
By extension you lack the discipline or willpower to change, so all you deserve is punishment for letting yourself go.
By extension you lack the discipline or willpower to change, so all you deserve is punishment for letting yourself go.
Instead of teaching you how to live, they make you believe you don't have the willpower to change your life.
Instead of teaching you how to live, they make you believe you don't have the willpower to change your life.
Most plans change what you do for a season, not who you are as a person. That's why the weight comes back.
Most plans change what you do for a season, not who you are as a person. That's why the weight comes back.
This plan is different:
This plan is different:
👎🏾
The Diet Mentality
Deprive not nourish
cut out carbs, count calories, starve yourself
All-or-nothing
you’re either on or off the horse
Extreme Lifestyle Change
binge → restrict
couch → CrossFit / marathon
Eat every feeling
stress, failure, sadness, celebration
Lone Wolf
grinding on your own
Still the “fat” person in your head
Obsession with the scale
🚀
What We Do Instead
80/20: Eat mostly real food with room for joy & indulgence
If you can’t do it for life, we don’t do it; moderation is the plan
Set goals from your current baseline that grow incrementally
Simple tools to feel emotions, so food can just be food
Accountability & support from coach, partner, community
Become a person who follows through; weight loss = side effect
Track inputs & streaks—celebrate effort, results will follow
My name is Amit, and I grew up obese. At my heaviest I weighed 300 lbs.
On paper I looked like a success: I did well in school and had a promising career, but after years of failing to lose the weight, I had given up on my health. I prioritized work over everything, was addicted to junk food, and barely exercised.
I felt tired all the time and couldn't even climb 6 steps without losing my breath. I was so ashamed of what I looked like, I couldn't even look at myself in the mirror.
I tried every diet, workout plan, and even went to a fat camp in India—nothing stuck. I'd lose 40 lbs, but then life would happen, I'd quit, and regain the weight all over again. Change felt impossible.
The real problem was how I treated myself. I thought being hard on myself would motivate me, but it was really destroying me.
Everything changed when I stopped treating health like a punishment, and started living in a way that gave me energy, self-belief, and pride.
More than the weight loss, the biggest gift was learning to overcome overwhelming problems in every part of my life.
Thats the power of this work.
300 lbs in 2017
200 lbs ever since
How This Program Actually Works
How This Program Actually Works
How This Program Actually Works
The 3 Pillars That Guide Everything We Do
The 3 Pillars That Guide Everything We Do
The 3 Pillars That Guide Everything We Do
1
Think
Think
See effort as a privilage,
not a punishment
See effort as a privilage,
not a punishment
See effort as a privilage,
not a punishment
2
Nourish
Nourish
To energize and respect your body, not to numb
To energize and respect your body, not to numb
To energize and respect your body, not to numb
3
Move
Move
To build a future, not burn off past mistakes
To build a future, not burn off past mistakes
To build a future, not burn off past mistakes
The Process: build Self-Trust in 6 Months
The Process: build Self-Trust in 6 Months
The Process: build Self-Trust in 6 Months
Over 6 months, we focus on one habit at a time until you hit 80% consistency for 2 weeks to remove the overwhelm or instinct for perfection. This helps you beat self-doubt by collecting evidence that you can follow through.
Over 6 months, we focus on one habit at a time until you hit 80% consistency for 2 weeks to remove the overwhelm or instinct for perfection. This helps you beat self-doubt by collecting evidence that you can follow through.
Over 6 months, we focus on one habit at a time until you hit 80% consistency for 2 weeks to remove the overwhelm or instinct for perfection. This helps you beat self-doubt by collecting evidence that you can follow through.
What will really make the difference is making this not just about your health, but about training the part of your brain that makes you quit when things get hard.
What will really make the difference is making this not just about your health, but about training the part of your brain that makes you quit when things get hard.
What will really make the difference is making this not just about your health, but about training the part of your brain that makes you quit when things get hard.
The same skills that help you lose weight will help you perform better at work, strengthen your relationship, and show up for others without feeling burnt out all the time.
The same skills that help you lose weight will help you perform better at work, strengthen your relationship, and show up for others without feeling burnt out all the time.
The same skills that help you lose weight will help you perform better at work, strengthen your relationship, and show up for others without feeling burnt out all the time.
📐
📐
Phase I: Onboarding
Phase I: Onboarding
~ Weeks 1-2
What We'll Do:
What We'll Do:
Envision what your life will look like as a result of prioritizing your health—what you look like, how you feel in your body, how you show up everyday, and who you'll become in the process of seeing it through
Envision what your life will look like as a result of prioritizing your health—what you look like, how you feel in your body, how you show up everyday, and who you'll become in the process of seeing it through
Measure your starting point to set realistic goals and measure your progress:
Physical metrics (body fat %, bloodwork, body measurements, etc)
Lifestyle factors (sleep, food intake, screen time, etc)
How you feel (energy, stress levels, confidence in body, etc)
Measure your starting point to set realistic goals and measure your progress:
Physical metrics (body fat %, bloodwork, body measurements, etc)
Lifestyle factors (sleep, food intake, screen time, etc)
How you feel (energy, stress levels, confidence in body, etc)
Start with an achievable daily step goal that grows incrementally as well as a stretching routine that protects your body from injury
Start with an achievable daily step goal that grows incrementally as well as a stretching routine that protects your body from injury
The Psychological Shift
The Psychological Shift
Stop seeing prioritizing your health as a punishment for past neglect → believe you are always deserving of care, exactly as you are
Stop seeing prioritizing your health as a punishment for past neglect → believe you are always deserving of care, exactly as you are
What This Creates
What This Creates
A magnetic vision (not "lose 40 lbs"), that feels doable and pulls you forward when things get hard
A magnetic vision (not "lose 40 lbs"), that feels doable and pulls you forward when things get hard
Clarity on why prioritizing your health matters, a path you trust will get you to a better place, and less fear around your future
Clarity on why prioritizing your health matters, a path you trust will get you to a better place, and less fear around your future
🏡
🏡
Phase II: Foundations
Phase II: Foundations
~ Weeks 3-8
What We'll Do Together
What We'll Do Together
Audit your calendar to carve out time for your health without sacrificing other priorities
Audit your calendar to carve out time for your health without sacrificing other priorities
Enroll your partner so they understand what you're doing and how to support you
Enroll your partner so they understand what you're doing and how to support you
Set up your home and work environments with foods that help you win
Set up your home and work environments with foods that help you win
Find restaurants and delivery options aligned with your goals
Find restaurants and delivery options aligned with your goals
Optimize your bedroom for 7-9 hours of quality sleep
Optimize your bedroom for 7-9 hours of quality sleep
The Psychological Shift
The Psychological Shift
Stop thinking you need to figure out on your own → asking for support is the strongest thing you can do because it accelerates your progress
Stop thinking you need to figure out on your own → asking for support is the strongest thing you can do because it accelerates your progress
Stop setting yourself up to fail by relying only on willpower → design your environment to make healthy choices easy
Stop setting yourself up to fail by relying only on willpower → design your environment to make healthy choices easy
What This Creates
What This Creates
Your habits are more likely to stick because your spaces and people support them
Your habits are more likely to stick because your spaces and people support them
Health becomes a shared responsibility with your life partner because it unlocks a future you're both excited about
Health becomes a shared responsibility with your life partner because it unlocks a future you're both excited about
😮💨
😮💨
Phase III: Regulate Your Nervous System
Phase III: Regulate Your Nervous System
~ Weeks 9-14
What We'll Do Together
What We'll Do Together
Build a morning routine that energizes you instead of starting your day reactively
Build a morning routine that energizes you instead of starting your day reactively
Design a diet of mostly whole & natural foods—prioritizing protein & fiber so you're always full & energized
Design a diet of mostly whole & natural foods—prioritizing protein & fiber so you're always full & energized
For the remaining 20% of your weekly meals, build rituals around enjoying the foods you love so you never feel deprived (ex. date night, pizza parties, coffee & pastries)
For the remaining 20% of your weekly meals, build rituals around enjoying the foods you love so you never feel deprived (ex. date night, pizza parties, coffee & pastries)
Design a daily schedule that protects your daily 7-9 hours of quality sleep (ex. caffeination, alcohol intake, screen time limits, meal times, etc)
Design a daily schedule that protects your daily 7-9 hours of quality sleep (ex. caffeination, alcohol intake, screen time limits, meal times, etc)
Learn simple tools to handle feelings like stress, overwhelm, and sadness instead of eating them
Learn simple tools to handle feelings like stress, overwhelm, and sadness instead of eating them
The Psychological Shift
The Psychological Shift
Stop using food to deal with stress, overwhelm, sadness, boredom → experience emotions and find non-food related ways of resolving them
Stop using food to deal with stress, overwhelm, sadness, boredom → experience emotions and find non-food related ways of resolving them
Stop thinking you need to give 100% every day → show up and give what you've got. That effort is effective, and is far better than 0%.
Stop thinking you need to give 100% every day → show up and give what you've got. That effort is effective, and is far better than 0%.
Stop feeling overwhelmed → feeling better is a lot simpler than you made it out to seem when you're focused on the most impactful habits and have the right accountability system
Stop feeling overwhelmed → feeling better is a lot simpler than you made it out to seem when you're focused on the most impactful habits and have the right accountability system
What This Creates
What This Creates
You will feel more energetic, handle stress better, motivated, and feel less drained
You will feel more energetic, handle stress better, motivated, and feel less drained
Ease around foods you once binged—enjoying them in moderation is literally built into your plan
Ease around foods you once binged—enjoying them in moderation is literally built into your plan
Most men shed 10-15 lbs in this phase and start to trust themselves again
Most men shed 10-15 lbs in this phase and start to trust themselves again
💪🏾
💪🏾
Phase IV: Build Strength
Phase IV: Build Strength
~ Weeks 15-20
What We'll Do Together
What We'll Do Together
Add 3 Strength or HIIT sessions per week—I'll help you identify the right gym and program
Add 3 Strength or HIIT sessions per week—I'll help you identify the right gym and program
Learn exercise form to build intuition for how these movements should feel in your body
Learn exercise form to build intuition for how these movements should feel in your body
Focus on recovery so you don't get hurt or burn out (ex. assisted stretching, yoga, massage, etc)
Focus on recovery so you don't get hurt or burn out (ex. assisted stretching, yoga, massage, etc)
The Psychological Shift
The Psychological Shift
Stop fearing you'll fail again → you recognize you're capable of more than you once thought, because the challenge has grown incrementally, not overnight
Stop fearing you'll fail again → you recognize you're capable of more than you once thought, because the challenge has grown incrementally, not overnight
Stop feeling intimidated around health → build confidence and a sense of belonging at the gym, make friends, seek support, and find comfort
Stop feeling intimidated around health → build confidence and a sense of belonging at the gym, make friends, seek support, and find comfort
What This Creates
What This Creates
Workouts stop feeling like punishment; you feel strong and capable
Workouts stop feeling like punishment; you feel strong and capable
Everyday tasks get easier—sitting at your desk, climbing stairs, carrying groceries, running around your kids
Everyday tasks get easier—sitting at your desk, climbing stairs, carrying groceries, running around your kids
You use exercise as a way to train the part of your brain that governs tenacity (aMCC) to push through challenges instead of give up
You use exercise as a way to train the part of your brain that governs tenacity (aMCC) to push through challenges instead of give up
Your goal is not to feel strong, improve your posture, and lower your risk for diabetes, heart disease, high BP / cholesterol; not to get "ripped"
Your goal is not to feel strong, improve your posture, and lower your risk for diabetes, heart disease, high BP / cholesterol; not to get "ripped"
🧠
🧠
Phase V: Become Resilient
Phase V: Become Resilient
~ Weeks 21-26
What We'll Do Together
What We'll Do Together
Work on subconscious patterns that have sabotaged you: perfectionism, fear of failure, all-or-nothing thinking, letting overwhelm turn into procrastination, etc
Work on subconscious patterns that have sabotaged you: perfectionism, fear of failure, all-or-nothing thinking, letting overwhelm turn into procrastination, etc
Build social support; make health an opportunity for connection (workouts with friends, active hobbies, etc)
Build social support; make health an opportunity for connection (workouts with friends, active hobbies, etc)
Learn to reset faster—see slip-ups as part of the plan, not failure
Learn to reset faster—see slip-ups as part of the plan, not failure
Track effort and streaks, not just the scale
Track effort and streaks, not just the scale
The Psychological Shift
The Psychological Shift
Stop feeling out of control around food → rewire your relationship with food to see it as fuel and connection, not a way to numb or shame
Stop feeling out of control around food → rewire your relationship with food to see it as fuel and connection, not a way to numb or shame
Stop seeing yourself as the "fat" guy → you're becoming a person who follows through, especially when you don't feel like it; weight loss is just a side effect.
Stop seeing yourself as the "fat" guy → you're becoming a person who follows through, especially when you don't feel like it; weight loss is just a side effect.
Stop quitting when you slip up → learn to reset faster and adjust the plan if needed so you never have to start over again
Stop quitting when you slip up → learn to reset faster and adjust the plan if needed so you never have to start over again
What This Creates
What This Creates
You overcome setbacks instead of quitting
You overcome setbacks instead of quitting
You become a man who keeps his word to himself
You become a man who keeps his word to himself
You don't just look different, you feel different
You don't just look different, you feel different
People ask what you're on
People ask what you're on
You can apply this to every part of your life
You can apply this to every part of your life
Why Make It Count Will Work for You
Why Make It Count Will Work for You
1
1
I get it, because I've lived it
I get it, because I've lived it
I get it, because I've lived it
Most programs are run by people who've never struggled with and overcome obesity.
Most programs are run by people who've never struggled with and overcome obesity.
A bodybuilder selling you a six-pack doesn't understand what it's like to crash every afternoon, secretly binge eat food, worry about diabetes, or feel like you're not enough because of your weight.
A bodybuilder selling you a six-pack doesn't understand what it's like to crash every afternoon, secretly binge eat food, worry about diabetes, or feel like you're not enough because of your weight.
When you tell them you goal isn't to be ripped it's to just not feel like shit all the time—they don't get it.
When you tell them you goal isn't to be ripped it's to just not feel like shit all the time—they don't get it.
I do. Because I lived it for 26 years.
I do. Because I lived it for 26 years.
You're don't need to look like a body builder, you're just want to feel in control of your life, have enough energy left for your family after work, and not be afraid of what your doctor will say at your next checkup.
You're don't need to look like a body builder, you're just want to feel in control of your life, have enough energy left for your family after work, and not be afraid of what your doctor will say at your next checkup.
You just want to finally feel like you're enough. Not because of the way you look, but because you're no longer neglecting taking care of yourself.
You just want to finally feel like you're enough. Not because of the way you look, but because you're no longer neglecting taking care of yourself.
2
This is training for your brain, not just your body
Prioritizing your health after a lifetime of obesity is just the training ground. It's where you develop tenacity and resilience—the ability to push through when things get hard.
Other programs are just about losing weight. This is about rewiring the part of your brain that causes you to run away or quit when things get difficult.
The result is different for different men. For some this looks like:
better performance at work
a more peaceful relationship because their partner doesn't have to worry about their health anymore
synchronicity—they're already good at work/home/family, but now they can keep serving without sacrificing their well-being or burning out
The point is: this work creates value far beyond health.
This work is you putting on your oxygen mask so you can help others.
2
This is training for your brain, not just your body
This is training for your brain, not just your body
Prioritizing your health after a lifetime of obesity is just the training ground. It's where you develop tenacity and resilience—the ability to push through when things get hard.
Other programs are just about losing weight. This is about rewiring the part of your brain that causes you to run away or quit when things get difficult.
The result is different for different men. For some this looks like:
better performance at work
a more peaceful relationship because their partner doesn't have to worry about their health anymore
synchronicity—they're already good at work/home/family, but now they can keep serving without sacrificing their well-being or burning out
The point is: this work creates value far beyond health.
This work is you putting on your oxygen mask so you can help others.
3
This program doesn't exploit your shame
This program doesn't exploit your shame
Most weight-loss programs are founded on one idea: fat people are deplorable because they lack basic restraint, discipline, and willpower.
Most weight-loss programs are founded on one idea: fat people are deplorable because they lack basic restraint, discipline, and willpower.
Everyone is focused on tactics to fix that problem—count your macros, track your steps, wear a device that buzzes when you're lazy. But no one is addressing the life problems that caused you to use food in the first place, or why you stopped believing you were capable of change.
Everyone is focused on tactics to fix that problem—count your macros, track your steps, wear a device that buzzes when you're lazy. But no one is addressing the life problems that caused you to use food in the first place, or why you stopped believing you were capable of change.
This program doesn't use guilt or shame. It doesn't make you feel unworthy, unattractive, or disgusting as you are.
This program doesn't use guilt or shame. It doesn't make you feel unworthy, unattractive, or disgusting as you are.
It holds you accountable, but it also sees you as whole & complete right now. It reminds you that you're deserving of care.
It holds you accountable, but it also sees you as whole & complete right now. It reminds you that you're deserving of care.
That's why none of the tactics revolve around starvation, deprivation, or punishment.
That's why none of the tactics revolve around starvation, deprivation, or punishment.
The majority of the battle is getting you on the field. We don't do that by making you hate yourself into change. We do it by reminding you just how much the world needs men like you.
The majority of the battle is getting you on the field. We don't do that by making you hate yourself into change. We do it by reminding you just how much the world needs men like you.
3
This program doesn't exploit your shame
Apply Now
Make it Count IS for you if:
✅
You've been overweight so long it feels like who you are. You answer to big guy, chief, motu, jadhiyo, gordo, or pang zhi and pretend it's fine. You're ready to put it behind you.
✅
You refuse to settle for constantly feeling uncomfortable, exhausted, and out of control around food. You're done being stuck.
✅
You want more than just weight loss. You want energy, presence, and confidence; to become a man who keeps his word and stops quitting on himself.
✅
The pain of staying the same is bigger than the pain of changing. You've got big dreams for this life and are ready to stop neglecting your health.
✅
You understand your risk for diabetes, heart disease, high blood pressure. It doesn't just scare you; it's something you don't wish to pass on to your kids.
Make it Count IS NOT for you if:
❌
You want to lose weight as fast as possible or are only motivated by aesthetics. This program is about helping you make health a lifelong priority, not a quick fix.
❌
You want an extreme diet or punishing workout plan that won't last. This program is built around consistent moderate changes to your life, not extremes.
❌
You don't believe you're capable of change. This program will add wood to your spark to create a fire, not be your spark.
❌
You're not willing to invest time, energy, and money in your growth. Your success hinges on your effort and commitment; this program isn't a magic pill.
❌
You're not ready to make your health a top priority, even though you know how important it is.
What You'll Get in Make it Count
What You'll Get in Make it Count
This isn't a program, it's a partnership. You'll never have to figure this out on your own.
This isn't a program, it's a partnership. You'll never have to figure this out on your own.
📞
Biweekly 1:1 Video Calls (60 minutes)
Every 2 weeks we tackle a new habit at a time, design experiments, and troubleshoot things that aren't working
Biweekly 1:1 Video Calls (60 minutes)
Every 2 weeks we tackle a new habit at a time, design experiments, and troubleshoot things that aren't working
💬
Daily Accountability
Real-time guidance when life throws you curveballs (text & voice notes)
Daily Accountability
Real-time guidance when life throws you curveballs (text & voice notes)
☑️
Custom Habit Tracker (with weekly effort scores)
Track your consistency during the week to build self-accountability
Custom Habit Tracker (with weekly effort scores)
Track your consistency during the week to build self-accountability
🧘🏽♂️
Real Life Integration (stress, travel, holidays)
We design systems for your worst days, not your best ones
Real Life Integration (stress, travel, holidays)
We design systems for your worst days, not your best ones
📈
Data-Based Progress Tracking (weight, progress photos, body composition, labs)
Celebrate what's working, adjust the plan to address what isn't
Data-Based Progress Tracking (weight, progress photos, body composition, labs)
Celebrate what's working, adjust the plan to address what isn't
🪞
Monthly Self-Reflection Prompts
Stay connected to why you started and how you're evolving
Monthly Self-Reflection Prompts
Stay connected to why you started and how you're evolving
6 Month Minimum
8-Week Guarantee
If you do 85% of the work and don't feel real progress, or that Make it Count isn't the right fit, you get your money back.
6 Month Minimum
8-Week Guarantee
If you do 85% of the work and don't feel real progress, or that Make it Count isn't the right fit, you get your money back.
Apply Now
Apply Now
What Men Like You Accomplished In Make it Count
Instead of another 3 month program, Amit helped me see health as a lifelong priority.
Roheet, 34
Doctor
I’ve tried every diet, but always failed. Amit taught me I could lose weight without cutting out the foods I love. It feels more doable now.
Josh, 39
Technology
I didn’t realize how hard my inner-critic made staying consistent. Amit helped me lose the weight by being kinder to myself.
Alex, 37
Entrepreneur
I used to binge eat in secret when I felt stressed. Amit helped me break the shame that made me feel. Now, it no longer controls my eating.
Pranav, 35
Government
I’d failed so many times, I stopped trying. Amit helped me believe in myself again.
Darryl, 36
Lawyer
I kept saying I’d get healthy when life slowed down. It never did. Amit helped me build a way of living that fits my life today.
Tom, 33
Finance
Ready for real change?
Ready for real change?
Take the first step to transform your health and life
Take the first step to transform your health and life
Take the first step to transform your health and life
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How is this different from therapy or personal training?
Coaching blends self-awareness, habit change, and education in a way that helps you take consistent action. It's a tool that can be used in concert with other forms of support to get you where you want to be.
Will I have to track everything I eat?
No. You'll only track if it helps you. This is about building awareness, not obsession.
Can I do this program while traveling / working crazy hours?
Absolutely. That's the whole point: If it doesn't work in real life, it doesn't work.
How is this different from therapy or personal training?
Coaching blends self-awareness, habit change, and education in a way that helps you take consistent action. It's a tool that can be used in concert with other forms of support to get you where you want to be.
Will I have to track everything I eat?
No. You'll only track if it helps you. This is about building awareness, not obsession.
Can I do this program while traveling / working crazy hours?
Absolutely. That's the whole point: If it doesn't work in real life, it doesn't work.
How is this different from therapy or personal training?
Coaching blends self-awareness, habit change, and education in a way that helps you take consistent action. It's a tool that can be used in concert with other forms of support to get you where you want to be.
Will I have to track everything I eat?
No. You'll only track if it helps you. This is about building awareness, not obsession.
Can I do this program while traveling / working crazy hours?
Absolutely. That's the whole point: If it doesn't work in real life, it doesn't work.
Make It Count
Make it Count IS for you if:
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You've been overweight so long it feels like who you are. You answer to big guy, chief, motu, jadhiyo, gordo, or pang zhi and pretend it's fine. You're ready to put it behind you.
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You refuse to settle for constantly feeling uncomfortable, exhausted, and out of control around food. You're done being stuck.
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You want more than just weight loss. You want energy, presence, and confidence; to become a man who keeps his word and stops quitting on himself.
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The pain of staying the same is bigger than the pain of changing. You've got big dreams for this life and are ready to stop neglecting your health.
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You understand your risk for diabetes, heart disease, high blood pressure. It doesn't just scare you; it's something you don't wish to pass on to your kids.
Make it Count IS NOT for you if:
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You want to lose weight as fast as possible or are only motivated by aesthetics. This program is about helping you make health a lifelong priority, not a quick fix.
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You want an extreme diet or punishing workout plan that won't last. This program is built around consistent moderate changes to your life, not extremes.
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You don't believe you're capable of change. This program will add wood to your spark to create a fire, not be your spark.
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You're not willing to invest time, energy, and money in your growth. Your success hinges on your effort and commitment; this program isn't a magic pill.
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You're not ready to make your health a top priority, even though you know how important it is.
What Men Like You Accomplished In Make it Count
"Instead of another 3 month program, Amit helped me see health as a lifelong priority."
Roheet, 34
Doctor
"I’ve tried every diet, but always failed. Amit taught me I could lose weight without cutting out the foods I love. It feels more doable now."
Josh, 39
Technology
"I didn’t realize how hard my inner-critic made staying consistent. Amit helped me lose the weight by being kinder to myself."
Alex, 37
Entrepreneur
"I used to binge eat in secret when I felt stressed. Amit helped me break the shame that made me feel. Now, it no longer controls my eating."
Pranav, 35
Government
"I’d failed so many times, I stopped trying. Amit helped me believe in myself again."
Darryl, 36
Lawyer
"I kept saying I’d get healthy when life slowed down. It never did. Amit helped me build a way of living that fits my life today."
Tom, 33
Finance
In the last 8 years,
I've lost & kept off
100 lbs
In the last 8 years,
I've lost & kept off
100 lbs
In the last 8 years,
I've lost & kept off
100 lbs
In the last 8 years,
I've lost & kept off
100 lbs
For 26 years, I struggled with my weight—
trapped in hopeless cycles of losing only to regain.
Because You Are NOT The Problem
80% of people who lose weight on a diet regain it in less than 5 years…
It's the diets and programs you invested your hope in. They were never designed to work, because:
Cutting out the foods you love or leaving you feeling hungry all the time
Forcing you into exercise routines you're not ready for
Focusing on restriction & punishment instead of addressing the mindset keeping you stuck
…makes you believe being healthy is a punishment.
By extension you lack the discipline or willpower to change, so all you deserve is punishment for letting yourself go.
Instead of teaching you how to live, they make you believe you don't have the willpower to change your life.
Most plans change what you do for a season, not who you are as a person. That's why the weight comes back.
This plan is different:
👎🏾
The Diet Mentality
Deprive not nourish
cut out carbs, count calories, starve yourself
All-or-nothing
you’re either on or off the horse
Extreme Lifestyle Change
binge → restrict
couch → CrossFit / marathon
Eat every feeling
stress, failure, sadness, celebration
Lone Wolf
grinding on your own
Still the “fat” person in your head
Obsession with the scale
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What We Do Instead
80/20: Eat mostly real food with room for joy & indulgence
If you can’t do it for life, we don’t do it; moderation is the plan
Set goals from your current baseline that grow incrementally
Simple tools to feel emotions, so food can just be food
Accountability & support from coach, partner, community
Become a person who follows through; weight loss = side effect
Track inputs & streaks—celebrate effort, results will follow